MARIE CLAIRE SUSTAINABILITY AWARDS 2022

We are excited to announce that we have been awarded BEST SUSTAINABLE DESIGNER BRAND in the Marie Claire Sustainability awards 2022. It is an honour to have our trials recognised, especially as a small team, and we want to say thank you to those at @marieclaireuk for selecting us.

The global fashion and textiles sector plays a significant role in exacerbating global heating. We have spent the last few years dedicating our time and energy to research and trial ways that allow “new” clothing to be created better in line with our planetary boundaries. If you are keen to join us with partnerships then please get in touch as real change will only happen if we put our minds together.

Marie Claire’s Statement

Since launching her eponymous brand a decade ago, Phoebe English has taken a pioneering approach to sustainability, whether that’s by reducing her seasonal collections from quarterly to annually, using deadstock materials or organically certified fabric, developing zero-waste pattern-cutting techniques or operating a garment-repair service.

The brand also runs educational workshops on sustainable practices – sharing its learning principles, research, supply chain information and databases – and has solely used local British manufacturing for the past decade.

“Phoebe is a definite lead in this regard,” says Caroline Rush, chief executive of the British Fashion Council and a
Marie Claire awards judge. “She has not only focused on [the sustainability of] her own brand, but has also created a community through WhatsApp to share insight with like-minded brands and individuals.”